Hold an open bottle of vermouth in front of a fan across the room. Stir the vodka with ice in a mixing glass (50 times if using large ice cubes, 30 times if using small cubes). Strain into a chilled martini glass. Garnish with the olive.
In the late 1960s and early 1970s, the Cold War got colder and the Martini got stronger, with barely a hint of vermouth. John Martin succeeded in putting his Smirnoff Vodka bottle in front of all the right people, and vodka actually passed gin as the white spirit of choice.